The Atomic Bombing of Hiroshima and Nagasaki

Attempting to bring an earlier end to World War II, U.S. President Harry Truman made the fateful decision to drop a massive atomic bomb on the Japanese city of Hiroshima. On August 6, 1945, this atomic bomb, known as Little Boy, flattened the city, killing at least 70,000 people that day and tens of thousands more from radiation poisoning. While Japan  was still trying to comprehend this devastation, the United States dropped another atomic bomb. This bomb, nicknamed Fat Man, was dropped on the Japanese city of Nagasaki, killing an estimated 40,000 people immediately and another 20,000 to 40,000 in the months following the explosion. On August 15, 1945, Japanese Emperor Hirohito announced an unconditional surrender, ending World War II. The Enola Gay Heads to Hiroshima At 2:45 a.m. on Monday, August 6, 1945, a B-29 bomber  took off from Tinian, a North Pacific island in the Marianas, 1,500 miles south of Japan. The 12-man crew  was on board to make sure this secret mission went smoothly. Colonel Paul Tibbets, the pilot, nicknamed the B-29 the Enola Gay after his mother. Just before take-off, the planes nickname was painted on its side. The Enola Gay was a B-29 Superfortress  (aircraft 44-86292), part of the 509th Composite Group. In order to carry such a heavy load as an atomic bomb, the Enola Gay was modified: new propellers, stronger engines, and faster opening bomb bay doors. (Only 15 B-29s underwent this modification.) Even though it had been modified, the plane still had to use the full runway to gain the necessary speed, thus it did not lift off until very near the waters edge.1 The Enola Gay was escorted by two other bombers that carried cameras and a variety of measuring devices. Three other planes had left earlier in order to ascertain the weather conditions over the possible targets. The Atomic Bomb Known as Little Boy Is on Board On a hook in the ceiling of the plane, hung the ten-foot atomic bomb, Little Boy. Navy Captain William S. Parsons (Deak), chief of the Ordnance Division in the Manhattan Project, was the Enola Gays weaponeer. Since Parsons had been instrumental in the development of the bomb, he was now responsible for arming the bomb while in-flight. Approximately 15 minutes into the flight (3:00 a.m.), Parsons began to arm the atomic bomb; it took him 15 minutes. Parsons thought while arming Little Boy: I knew the Japs were in for it, but I felt no particular emotion about it.2 Little Boy was created using uranium-235, a radioactive isotope of uranium. This uranium-235 atomic bomb, a product of $2 billion of research, had never been tested. Nor had any atomic bomb yet been dropped from a plane. Some scientists and politicians pushed for not warning Japan of the bombing in order to save face in case the bomb malfunctioned. Clear Weather Over Hiroshima There had been four cities chosen as possible targets: Hiroshima, Kokura, Nagasaki, and Niigata (Kyoto was the first choice until it was removed from the list by Secretary of War Henry L. Stimson). The cities were chosen because they had been relatively untouched during the war. The Target Committee wanted the first bomb to be sufficiently spectacular for the importance of the weapon to be internationally recognized when publicity on it was released.3 On August 6, 1945, the first choice target, Hiroshima, was having clear weather. At 8:15 a.m. (local time), the Enola Gays door sprang open and dropped Little Boy. The bomb exploded 1,900 feet above the city and only missed the target, the Aioi Bridge, by approximately 800 feet. The Explosion at Hiroshima Staff Sergeant George Caron, the tail gunner, described what he saw: The mushroom cloud itself was a spectacular sight, a bubbling mass of purple-gray smoke and you could see it had a red core in it and everything was burning inside. . . . It looked like lava or molasses covering a whole city. . . .4 The cloud is estimated to have reached a height of 40,000 feet. Captain Robert Lewis, the co-pilot, stated, Where we had seen a clear city two minutes before, we could no longer see the city. We could see smoke and fires creeping up the sides of the mountains.5 Two-thirds of Hiroshima was destroyed. Within three miles of the explosion, 60,000 of the 90,000 buildings were demolished. Clay roof tiles had melted together. Shadows had imprinted on buildings and other hard surfaces. Metal and stone had melted. Unlike other bombing raids, the goal for this raid had not been a military installation but rather an entire city. The atomic bomb that exploded over Hiroshima killed civilian women and children in addition to soldiers. Hiroshimas population has been estimated at 350,000; approximately 70,000 died immediately from the explosion and another 70,000 died from radiation within five years. A survivor described the damage to people: The appearance of people was . . . well, they all had skin blackened by burns. . . . They had no hair because their hair was burned, and at a glance you couldnt tell whether you were looking at them from in front or in back. . . . They held their arms bent [forward] like this . . . and their skin - not only on their hands, but on their faces and bodies too - hung down. . . . If there had been only one or two such people . . . perhaps I would not have had such a strong impression. But wherever I walked I met these people. . . . Many of them died along the road - I can still picture them in my mind -- like walking ghosts. 6 The Atomic Bombing of Nagasaki While the people of Japan tried to comprehend the devastation in Hiroshima, the United States was preparing a second bombing mission. The second run was not delayed in order to give Japan  time to surrender but was waiting only for a sufficient amount of plutonium-239 for the atomic bomb. On August 9, 1945, only three days after the bombing of Hiroshima, another B-29, Bocks Car, left Tinian at 3:49 a.m. The first choice target for this bombing run had been Kokura. Since the haze over Kokura prevented the sighting of the bombing target, Bocks Car continued on to its second target. At 11:02 a.m., the atomic bomb, Fat Man, was dropped over Nagasaki. The atomic bomb exploded 1,650 feet above the city. Fujie Urata Matsumoto, a survivor, shares one scene: The pumpkin field in front of the house was blown clean. Nothing was left of the whole thick crop, except that in place of the pumpkins there was a womans head. I looked at the face to see if I knew her. It was a woman of about forty. She must have been from another part of town -- I had never seen her around here. A gold tooth gleamed in the wide-open mouth. A handful of singed hair hung down from the left temple over her cheek, dangling in her mouth. Her eyelids were drawn up, showing black holes where the eyes had been burned out. . . . She had probably looked square into the flash and gotten her eyeballs burned. Approximately 40 percent of Nagasaki was destroyed. Luckily for many civilians  living in Nagasaki,  though this atomic bomb was considered much stronger than the one exploded over Hiroshima, the terrain of Nagasaki prevented the bomb from doing as much damage. The decimation, however, was still great. With a population of 270,000, approximately 40,000 people died immediately and another 30,000 by the end of the year. I saw the atom bomb. I was four then. I remember the cicadas chirping. The atom bomb was the last thing that happened in the war and no more bad things have happened since then, but I dont have my Mummy any more. So even if it isnt bad any more, Im not happy.--- Kayano Nagai, survivor 8 Sources Notes 1. Dan Kurzman,  Day of the Bomb: Countdown to Hiroshima  (New York: McGraw-Hill Book Company, 1986) 410.2. William S. Parsons as quoted in Ronald Takaki, Hiroshima:  Why America Dropped the Atomic Bomb  (New York: Little, Brown and Company, 1995) 43.3. Kurzman,  Day of the Bomb  394.4. George Caron as quoted in Takaki,  Hiroshima  44.5. Robert Lewis as quoted in Takaki,  Hiroshima  43.6. A survivor quoted in Robert Jay Lifton,  Death in Life: Survivors of Hiroshima  (New York: Random House, 1967) 27.7. Fujie Urata Matsumoto as quoted in Takashi  Nagai, We of Nagasaki: The Story of Survivors in an Atomic Wasteland  (New York: Duell, Sloan and Pearce, 1964) 42.8. Kayano Nagai as quoted in  Nagai, We of Nagasaki  6. Bibliography Hersey, John.  Hiroshima. New York: Alfred A. Knopf, 1985. Kurzman, Dan.  Day of the Bomb: Countdown to Hiroshima. New York: McGraw-Hill Book Company, 1986. Liebow, Averill A.  Encounter With Disaster: A Medical Diary of Hiroshima, 1945. New York: W. W. Norton Company, 1970. Lifton, Robert Jay.  Death in Life: Survivors of Hiroshima. New York: Random House, 1967. Nagai, Takashi.  We of Nagasaki: The Story of Survivors in an Atomic Wasteland. New York: Duell, Sloan and Pearce, 1964. Takaki, Ronald.  Hiroshima: Why America Dropped the Atomic Bomb. New York: Little, Brown and Company, 1995.

Social Psychology The Bystander Effect - 1061 Words

Although we may not realize it, our social life is constantly being characterized by social influences and our environments. As individuals we tend to give in to social influences because we either do not know how to act in certain situations, or because we follow the social norms (when we tend to embrace other ways of thinking, behaving, or feeling that are shared between a group of people). Social Psychology gives us the information we need in order to understand why we, at times, behave in a way that can sometimes go against our moral and ethical code. One example of this is The Bystander Effect. In the bystander effect, when faced with an emergency there is a diffusion of responsibility where individuals are less willing to help in an emergency because they are with a group of people and have given the responsibility to take action to someone else. We look at the actions and behaviors of others to give us cues as to how we should act. For instance, in the case of Kitty Genovese , where she was being murdered in front of a crowd of people and no one called the cops until hours later. Everyone either expected each other to do something, or they just assumed that it was just a â€Å"Lover s quarrel†. It was not until Kitty was on her dying breath did someone decide to call for help. The people who were observing this murder knew something atrocious was happening, whether it was a murder or a lover s quarrel, but because no one else decided to take action, the social normShow MoreRelatedThe Bystander Effect On Social Psychology1077 Words   |  5 Pagesreader briefly of the overall topic and why it is of interest. The general topic area is about The Bystander Effect. John M.Darley and Bibb Latane research about the bystander effect based on the story of Kitty Genovese. Also known as individuals are less likely to help in a situation in the presence of others (Greitemeyer and Mugge, 201 p.116). When doing this literature research for the bystander effect, it discover that different types of emergency situations impact how individuals react. It was discoveredRead MoreThe Bystander Effect On Social Psychology1047 Words   |  5 Pagesreader briefly of the overall topic and why it is of interest. The general topic area is about The Bystander Effect. John M.Darley and Bibb Latane research about the bystander effect based on the story of Kitty Genovese. Also known as individuals are less likely to help in a situation in the presence of others (Greitemeyer and Mugge, 201 p.116). When doing this literature research for the bystander effect, it discover that different types of emergency situations impact how individuals react. It was discoverRead MoreDiscuss the Social Psychology of the Bystander Effect3264 Words   |  14 PagesDiscuss the Social Psychology of the Bystander Effect Name Grade Course Tutor’s Name Date Introduction The bystander effect is a social psychological sensation that alludes to cases in which people dont offer any method for help to a victimized person when other individuals are available. The likelihood of assistance is contrarily identified with the amount of bystanders. At the end of the day, the more noteworthy the amount of bystanders, the more improbableRead MoreExploring a Classic Case in Social Psychology Essay1058 Words   |  5 PagesProgrammatic Assessment: Exploring a Classic Study in Social Psychology Christina Parker PSYCH 620 October 28, 2013 Stacy Hernandez Individual Programmatic Assessment: Exploring a Classic Study in Social Psychology Social psychology first examined the phenomena later termed â€Å"bystander effect† in response to a 1964 murder. The murder of a young woman with as many as 38 witnesses and none who helped until it was too late. The bystander effect is individuals seeing an emergency situation but notRead MoreThe Observation Of The Bystander Effect1079 Words   |  5 Pagesreader briefly of the overall topic and why it is of interest. The general topic area is about The Bystander Effect. John M.Darley and Bibb Latane research about the bystander effect based on the story of Kitty Genovese. Also known as individuals are less likely to help in a situation in the presence of others (Greitemeyer and Mugge, 201 p.116). When doing this literature research for the bystander effect, it discover that different types of emergency situations impact how individuals react. It was discoveredRead MoreClassic Study in Social Psychology Essay example1176 Words   |  5 Pagesï » ¿ Classic Study in Social Psychology Erica Mariscal Vigil PSYCH/620 Diana Wheatley 04/14/14 Classic Study in Social Psychology The bystander effect is associated with the phenomenon, which states that when a larger amount of people are present, the less likely people are to help a person in need of assistance. When an emergency occurs, people are more likely to help when there are little or no other people. A summary about this study as well as an explanation of the results andRead MoreEssay on Bystander Effect1079 Words   |  5 PagesBystander effect, (Darley Latane, 1970) refers to decrease in helping response when there are bystanders around relative to no bystanders. Referring to previous study stating that there are some cases of which group size may promote helping instead of hindering it (Fischer et al., 2011). Researchers then speculate the possibility of positive influences from bystanders by taking public self-awareness into consideration. Researchers proposed that high public self-awareness would reverse the bystanderRead MoreSocial Psychology Prosocial Behaviour1444 Words   |  6 PagesEs say ‘Using social psychology theories, discuss the situational factors that affect the likelihood that people will engage in prosocial behaviour. What is the evidence for these effects, and how might changes in our society affect the likelihood of people acting prosocially? According to Gross (2010) the term prosocial behaviour is used to describe behaviours carried out by individuals intended to benefit others, such as helping, cooperating, comforting, reassuring, defending, sharing, donatingRead MoreEvolution of Social Psychology Essay1668 Words   |  7 PagesIntroduction Social Psychology is one of the younger sub disciplines within the field of Psychology. In the short span in which social psychology has existed, began with the work of the Norman Triplett in the late 1890s. Tripletts work at Indiana University was primarily experimentation with people in competitive settings. Gordon Allport followed Tripletts experimentation with his observations the attitudes of individuals and the study of the self. While these contributions to the history of social psychologyRead MoreAim The experiment described below was aimed at investigating bystander apathy and try and relate700 Words   |  3 Pages Aim The experiment described below was aimed at investigating bystander apathy and try and relate to it to diffusion of responsibility. The bystander effect has been greatly examined and investigated leading to several conclusions, with diffusion of responsibility being one of the most prevalent. The theory holds that a person is more willing to assist another person in distress when he is alone. When a person is comes across a person in distress and there are other people around, he is less willing

Music Apreciation free essay sample

Who sang at the Grammy’s in Spanish in the late 1990s? What was the reaction? Ricky Martin sang at the Grammy’s in the late 1990s. Everybody loved it. It was widely accepted and supported. 2. When did Latin music burst back on the scene? What song brought it back to the mainstream? What effect did it have? Latin music bursted back on the scene in 1984. â€Å"Conga† by Gloria Estefan amp; the Miami Sound Machine brought Latin music back to the mainstream. It defined Latin pop music by mixing a Latin beat with English words. 3. How did the sounds of salsa change? The sounds of salsa changed because it was starting to be fused with pop, Ramp;B, etc. so that more people could understand it. 4. What was the influence of CBS’ Latin division on the explosion of Latin music in the US? CBS Latin division supported and sponsored latin music and helped it in its growth across America. We will write a custom essay sample on Music Apreciation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 5. Who were some of the artists who brought together Latin influenced music with mainstream pop music? Jennifer Lopez, Marc Anthony, Ricky Martin, and Gloria Estefan amp; The Miami Sound Machine were some of the artists that brought together Latin influenced music with mainstream pop music. 6. Why did the Latin music influence decrease? The Latin music influence decreased because people started becoming more modernized and less people could understand the music. 7. What was Reggaeton? Reggaeton was a mixture of the Jamaican â€Å"Dem Bow† beat mixed with Puerto Rican and Latin beats. 8. What other types of music are being influenced by â€Å"Latin† music? Hip-hop, rap, pop, and rock are all types of music being influenced by â€Å"Latin† music. References Mueller, Kate Hevner. Studies in Music Appreciation. journal of Research in Music Education 4.1 (1956): 3-25. Kamien, Roger, and Anita Kamien. Music: an appreciation. New York, NY: McGraw-Hill, 1988. Seashore, Carl E. The psychology of music. Music Educators Journal 23.2 (1936): 20-22. Seashore, Carl E. The psychology of music. Music Educators Journal 23.2 (1936): 20-22. Seashore, Carl E. The psychology of music. Music Educators Journal 23.2 (1936): 20-22. Stigler, George J., and Gary S. Becker. De gustibus non est disputandum. The american economic review 67.2 (1977): 76-90.

International expansion Essay Example

International expansion Essay Regardless of the many reasons that companies might have for international expansion9, once their target countries, regions and/or niche markets have been identified, managers face another critical decision: selecting the most appropriate method of foreign market entry which would further the companies objectives and strategies. Because making the right choice is never simple and is often influenced by a variety of complexly interrelated factors, the topic of strategies for international expansion has been in the centre of theoretical discussions for a number of years. Models that aim to describe how foreign market strategies are determined originate from the field of international business but have consequently been explored by marketing experts as a part of international marketing. Root10, for example, claims that the choice of market entry strategy is of critical importance to multinational enterprises (MNEs) since it affects their performance in the global market, impacts directly on their long-term competitiveness and determines to a large extent how successful their financial performance is going to be11. Other writers12 view decisions regarding this aspect of the marketing strategy as being of critical importance since the commitments made are likely to affect businesses not only in the short but also the long term. Douglas and Craig13 state that the method of foreign market entry signals the firms intent to key competitors and determines the basis for future battles. Due to the importance of choosing the right market, over the years a number of models have been developed which have aimed to explain why certain modes are preferred to others. We will write a custom essay sample on International expansion specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on International expansion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on International expansion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer International marketing theory contains five most popular paradigms which have been researched and applied widely. These theories together with their advantages and drawbacks are summarised briefly below: The stage of development (SD) model was developed by Johanson and Paul in 1986 while studying the internationalisation strategies of small and medium sized enterprises (SMEs). As suggested by the name, it assumed that entry modes chosen by firms were dependent on the stages of their development. The model viewed international expansion as an evolutionary process which was determined by the domestic location of the firm, and by the level of commitment it was prepared to make abroad. As such the SD model for the first time identified the correlation between the size of the enterprise, it resource capabilities and its risk tolerance in a foreign environment with the chosen mode of entry. Unfortunately, due to the fact that it failed to explain why some SMEs preferred to enter markets for the first time through foreign direct investment (FDI) rather than export it was never widely used in practice14. The transaction cost analysis model (TCA)15, originally created by Anderson and Gatignon and its consequent extensions, aimed to explain market entry modes as derivative of organisational structure. It suggested that multinational enterprises chose a specific mode of market entry in order to minimise the so called risk-adjusted efficiency. The latter determined choice as the best solution of the required level of control and the optimisation of the following types of: costs translation specific assets, external uncertainty, internal uncertainty and free riding potential. The TCA model extended the SD model in the fact that it identified the connection between cost (i. e investment) and control. In spite of this more innovative approach, however, it also had some clear weaknesses. First of all, it had limited application in practice since its core, the transaction costs were difficult to quantify and therefore to measure. Based on this the model could not be applied to the real world for business decisions. In addition, it had a limited explanation ability where complex choices of market entry were taken16. It neglected the influences of government and production cost on market entry17; failed to take into consideration the macro and micro environment circumstances in which companies operate18; assumed that the only reason for international expansion was the optimisation of profit19 and excluded any non-transaction benefits20. Lastly, while some of the more recent modifications of the model have tried to address these deficiencies, they are in reality still based on transaction cost which remains difficult to quantify prior to the relevant transactions. Finally, the decision making process model24 argued that entry mode choice should be treated as a multistage decision making process during which various factors are taken into consideration. Among there were the objectives of the firm, the existing macro and industry environments, and the associated risks and benefits. The major drawback of this model was that it concentrated on optimising the process but did not take into account which factors might affect it and what their impact on the entry choice might be. In addition it ignored the roles of the organisation and the decision maker in this process. Research indicates that no other significant theories regarding foreign market entry have been developed since 1998. Rather, many academics have concentrated on examining the impact of certain aspects affecting the entry mode decision. Factors other than the above mentioned have been examined to include: technology transfer, immigrant effect, market size, firm size, CEO successor characteristics, cultural distance, industry barriers and firm advantages, international experience, country risk and environmental uncertainty, role of staffing; foreign exchange and host country currency25. All of these can be organised into country specific factors (cultural distance, institution, exchange rate, etc. ), industry specific factors (market size, market structure, industry type, etc.), firm specific factors (firm capacity, firm size, etc. ) and product specific factors (product type, maturity, sales services, etc. ) The latter classification approximates closely a model that can be found in the recent works of Jobber26, according to whom there are two broad areas of consideration for companies that wish to internationalise. These are, on one hand, the macro-environmental issues or otherwise stated the ones originating from the external to the business environment, and micro-environmental issues which relate primarily to the capabilities of the firm. He divides the latter into two categories depending on whether they relate to the industry as a whole or to the company in specific (see fig. 2 below). The author of this research believes that this theoretical model due to its simplicity is far more applicable for businesses and since it includes many of the factors contained in the classical theory, it should be used as the foundation for this work. In his opinion, Jobbers representation provides a very good structured approach to the analysis of the variety of factors that can potentially impact on a companys strategic marketing decision of this type. It also follows closely the strategic business method for evaluating opportunities (i. e is true to process) while taking into account many of the above mentioned factors. The problem with describing the choice of a market entry decision, however, remains ill-defined, complex and dynamic27. It is a function of a number of factors and the ways and strength of their interaction, and not all of them have the same importance in varied situations. Individuals studying the same environment from different angles and with different expectations may arrive at different conclusions. Different examples selected, different time periods analysed, different methodologies used, or even different used in the analysis can lead to even conflicting results28. In the process of identifying the available alternatives, most academics agree that the classification of these is best presented on the basis of the degree of involvement into the target market. Possibly the most comprehensive and complete list of available strategies can be found in Doole and Lowe29 (see fig 3 below).

Mexican American War Essay

Mexican American War Essay Mexican American War Essay Jessie Moore May 31, 2014 Group F Was The United States Justified in Going to War with Mexico? Was the United States justified in going to war with Mexico? Or in other words were the reasons we decided to go into war with Mexico based on pure fact and out of good for both countries? No, the United States was wrong to go to war with Mexico. We provoked and disrespected them, and we were nothing but greedy ourselves. There are many articles to back up these statements that I will be going into. â€Å"On April 24th a party of sixty ­three men and officers were dispatched from the American camp up to the Rio Del Norte, on its North bank, to ascertain whether the Mexican troops had crossed, or were preparing to cross the river. They were engaged with a larger body of these Mexican troops, and, after a short while, some sixteen Americans were killed and wounded.† (Document B, War Message of President James K. Polk.) The U.S. tried to put all the blame on Mexico for the attack. What really happened is stated by Jesus Velasco ­Marquez in â€Å"A Mexican Viewport on the War With the United States.† (Document C.) To start it off, related to the annexation of Texas by the United States, it says the Mexican government felt it was inadmissible for both legal and security reasons. And what really happened the day of April 24th (in the eyes of the Mexican government) was that the mobilization of the US army at the Rio Grande across from the city of Matamoros was an outright attack on Mexico. Feeling threatened, the Mexican government reaffirmed the instruction to protect the border by sending troops out to Jessie Moore May 31, 2014 Group F do just that, protect. This goes to show the true details of that day, not just the parts the U.S. highlighted to make themselves seem like the victim. After achieving independence from Spain in 1821, Mexico made slavery illegal. During this time, citizens of the United States began moving to Texas , with the idea being that the â€Å"extensive province ought to become a part of the United Sates,† (Document D.) â€Å"A current of emigration soon followed from the United States. Slaveholders crossed the river between Louisiana and Texas with their slaves, in defiance of the Mexican ordinance of freedom. Restless spirits, discontentented at home†¦ joined them†¦ The work of rebellion spread.†  ­Charles Sumner, â€Å"Objections to the Mexican ­American War.† Even though Americans who live in the United States are used

Environmental Issues Can Be Handled Without Compromising on Profits Research Paper

Environmental Issues Can Be Handled Without Compromising on Profits - Research Paper Example The strategic avoidance or minimal compliance with the regulations pertaining to environmental management has led the corporations to environmental pollution or degradation of the environment. The managers are usually faced with difficult situations when they have to trade-off between economic profitability and concern for the environment. However, firms can address the environmental concerns while remaining sustainable although different firms may follow a different path to achieve the objectives. Managers’ commitment to sustainable development can be a source of competitive advantage but they view strategic environmental issues as threats (Là ³pez-Gamero, Claver-Cortà ©s & Molina-Azorà ­n, 2007). It has also been found that the number of resources available to the organization as well as the size of the firm determines the firm’s orientation towards appropriate environmental initiatives. This is evident from the case of the Body Shop and its take over by L’Oreal. Body Shop is known for its ethical stand on animal testing, human rights, community trade and the environment (Glasgow, 2006). The Body Shop had been positioned as an ethical and green-conscious business, believing in fair-trade practices (Alarcon, 2008). Body Shop had been seeking financial support and when the takeover was decided, it was also agreed that Body Shop would continue to operate as an independent unit. L’Oreal is 25% owned by Nestle and is a brand in itself. While Body Sh op was dead against testing its cosmetics on animals, L’Oreal has always been doing this. L’Oreal’ has refused to sign the Compact for Safe Cosmetics – a Code of practice – that requires the removal of potential carcinogens and other toxins from beauty products (Russell, 2007).

Discuss implications of the use of interactive media and social Essay

Discuss implications of the use of interactive media and social networking sites that use 'viral' techniques to generate 'advert - Essay Example The interactive media and the social networking sites are actually the various websites that assist the web users to share feelings and to communicate and discuss about interesting topics among each other (Wesnick, 1994). The challenge that marketers face in this modern world of social networking is in relation to the identification of the key individuals who can persuade viral technique so as to generate the ‘advertising buzz’. However, once the marketers succeed in identifying the individuals, the entire phenomenon gives rise to effective implication both for the marketers as well as for the consumers (Abedniya & Mahmouei, 2010). Viral marketing which is an effective marketing technique for generating advertising buzz is considered to be an important aspect of the social networking sites. ... The aspirations can be anything starting from supporting any phenomenon and ending at generating support from dwellers of the same community. Social media marketing has grown effective in this regard because the campaigns being promoted through this medium primarily satisfy the needs of the community (Fraim, 2000). After satisfying the communities, the marketers’ interests are considered. For example, through flicker account, EMC Corp would identify the interest of a particular community, say the software engineers, and would start promoting various packages of software through ‘photosharing’ (Clemons, 2007). Inducement of Campaigning Effectiveness: Promotional aspects through interactive media and social networking sites carry strong implications for encouraging interaction among the prospective consumers being targeted. This is because the promotional campaigns are launched through inclusion of the audience or the consumers. The networks for the social media are designed as such that information moves very fast from one community member to the other. The marketers who strive for achieving fast response from the consumers aim to promote their products or services through this medium. This unique feature of the social media marketing is termed as the ‘Viralness’, ‘Velocity’ or ‘Spread’. The marketers assure themselves of the fast response through promoting their products or services through this media. However, the effectiveness is entirely dependent upon the ability of the marketers to skilfully identifying the community (Clemons, 2007). Influence towards Generation of Trusted Behaviour from Members: The trust upon traditional