Environmental Issues Can Be Handled Without Compromising on Profits Research Paper

Environmental Issues Can Be Handled Without Compromising on Profits - Research Paper Example The strategic avoidance or minimal compliance with the regulations pertaining to environmental management has led the corporations to environmental pollution or degradation of the environment. The managers are usually faced with difficult situations when they have to trade-off between economic profitability and concern for the environment. However, firms can address the environmental concerns while remaining sustainable although different firms may follow a different path to achieve the objectives. Managers’ commitment to sustainable development can be a source of competitive advantage but they view strategic environmental issues as threats (Là ³pez-Gamero, Claver-Cortà ©s & Molina-Azorà ­n, 2007). It has also been found that the number of resources available to the organization as well as the size of the firm determines the firm’s orientation towards appropriate environmental initiatives. This is evident from the case of the Body Shop and its take over by L’Oreal. Body Shop is known for its ethical stand on animal testing, human rights, community trade and the environment (Glasgow, 2006). The Body Shop had been positioned as an ethical and green-conscious business, believing in fair-trade practices (Alarcon, 2008). Body Shop had been seeking financial support and when the takeover was decided, it was also agreed that Body Shop would continue to operate as an independent unit. L’Oreal is 25% owned by Nestle and is a brand in itself. While Body Sh op was dead against testing its cosmetics on animals, L’Oreal has always been doing this. L’Oreal’ has refused to sign the Compact for Safe Cosmetics – a Code of practice – that requires the removal of potential carcinogens and other toxins from beauty products (Russell, 2007).

Discuss implications of the use of interactive media and social Essay

Discuss implications of the use of interactive media and social networking sites that use 'viral' techniques to generate 'advert - Essay Example The interactive media and the social networking sites are actually the various websites that assist the web users to share feelings and to communicate and discuss about interesting topics among each other (Wesnick, 1994). The challenge that marketers face in this modern world of social networking is in relation to the identification of the key individuals who can persuade viral technique so as to generate the ‘advertising buzz’. However, once the marketers succeed in identifying the individuals, the entire phenomenon gives rise to effective implication both for the marketers as well as for the consumers (Abedniya & Mahmouei, 2010). Viral marketing which is an effective marketing technique for generating advertising buzz is considered to be an important aspect of the social networking sites. ... The aspirations can be anything starting from supporting any phenomenon and ending at generating support from dwellers of the same community. Social media marketing has grown effective in this regard because the campaigns being promoted through this medium primarily satisfy the needs of the community (Fraim, 2000). After satisfying the communities, the marketers’ interests are considered. For example, through flicker account, EMC Corp would identify the interest of a particular community, say the software engineers, and would start promoting various packages of software through ‘photosharing’ (Clemons, 2007). Inducement of Campaigning Effectiveness: Promotional aspects through interactive media and social networking sites carry strong implications for encouraging interaction among the prospective consumers being targeted. This is because the promotional campaigns are launched through inclusion of the audience or the consumers. The networks for the social media are designed as such that information moves very fast from one community member to the other. The marketers who strive for achieving fast response from the consumers aim to promote their products or services through this medium. This unique feature of the social media marketing is termed as the ‘Viralness’, ‘Velocity’ or ‘Spread’. The marketers assure themselves of the fast response through promoting their products or services through this media. However, the effectiveness is entirely dependent upon the ability of the marketers to skilfully identifying the community (Clemons, 2007). Influence towards Generation of Trusted Behaviour from Members: The trust upon traditional

An Experience at the Workplace Essay Example | Topics and Well Written Essays - 1250 words

An Experience at the Workplace - Essay Example For the first time I had been in an advertising agency and I had no clue how it operated. While I was sitting in the lobby a man approached and asked me to follow him. The office was small so it hardly took 20 seconds to get to the room where other office members were sitting and planning out something. I was quickly introduced and asked to take a seat. My job for the first few days was just to observe how other members handled and went about with a project. The company had many clients and different people were assigned different projects. I was involved in a team of 5, including myself, and the team was working on an outdoor shoot. I was explained about the project and it looked very exciting. I was told that it was an ATL activity as the advertisement would be placed on a billboard once completed. It was a car photo shoot and the job was to take a few pictures from a professional camera and by a professional photographer. That was the first time I came across ATL, BTL and some oth er basic terminologies of advertising. I showed a lot of commitment to understanding what was going on and just within 2 days I was assigned a job. My job was to communicate with the company that provided us the car for the photo shoot, the model who would be driving the car, the hair stylist and the photographer. I was given their phone numbers so that I could stay in touch with them and keep updating them on changes made on the project. I still remember how excited I was just before the night of my first shoot. I had never witnessed anything like this before and I knew it was going to be some experience (Moon, 2004). I left early for work on the day of the shoot and soon realized it was the kind of day everyone panicked and made sure they all did their part.